
Most of what holds us back runs below conscious awareness.
I’m the founder of Surreally. I have a BA in Philosophy from University College London and a Master’s in Management from London Business School, and I’ve guest lectured at Sotheby’s Institute of Art and UCL.
Over the last few years I’ve worked with more than 4,300 founders and creators, from 5 to 8 figures, on growing their businesses through digital marketing, and failed multiple businesses and then bootstrapped a business to 6 figures in 1.5 years.
Working with that many founders, and watching myself, I kept seeing the same thing: most of what holds us back runs below conscious awareness.
Imposter syndrome, scarcity mindset, fear of being criticised, fear of visibility, fear of failure, fear of success, fear of not being enough, etc.


























